In this article:
What is an Audience Marketplace and how do you get respondents?
To reach respondents, Upsiide uses Cint, which is one of the world's largest consumer panel networks. It connects Upsiide with sellers of sample through a centralized exchange. There are 3 major types of sample suppliers used:
Survey Panels — A double opt-in community of respondents with detailed profiles who are engaged exclusively with survey opportunities
Loyalty Panels — A double opt-in community of respondents with detailed profiles who are engaged with a multitude of offerings, including survey opportunities, app downloads, paid advertisement viewing, among others
Non-Panel/Affiliates — An aggregation of various respondent sources, many of which come from double opt-in communities
How Demographic Targeting Works in Upsiide and Cint
In Upsiide, you can target respondents using the following demographic criteria:
Geographic details: country, region, state/province, and language
Age
Gender
Household status: presence of children, adult-only household, pregnant/expecting *only available for select markets*
Age and gender of children in the household *only available for select markets*
These demographics are pre-profiled in the Cint marketplace. That means respondents have already provided this information before they enter your study- so instead of being asked these questions in Upsiide, they are matched to your study based on their existing profiles.
The selection process for the panel involves a thorough screening procedure to verify the authenticity and eligibility of respondents. Only individuals who opt into participating in surveys are included in the panel. This ensures that researchers have access to a reliable and engaged respondent pool.
Any quotas you set for these demographic groups are also managed within Cint. Once a quota fills, Cint stops sending respondents from that group and continues recruiting those who meet your remaining criteria.
How Cint Incentives Work
As a panel marketplace, Cint relies on making studies appealing to respondents. To keep recruitment steady, it’s important to design studies that are short, engaging, and broad in their targeting.
Cint offers incentives and rewards to participants in its survey panels to encourage active participation and engagement. These incentives may include cash rewards, gift cards, sweepstakes entries, or other forms of compensation for completing surveys and providing valuable feedback.
Upsiide uses an algorithm that helps boost participation if your study starts to slow down.
Why is my study slow?
If your study is moving slowly, here are some ways to troubleshoot:
Beginning of field- it is likely due to the qualification rate (IR) or the interview length (LOI). A high disqualification rate will not encourage panels from sending respondents to your study if there is a low chance they will generate completes. A high LOI (over 10 minutes) is unattractive to respondents and does not incentivize them to enter your study.
To help get your audience moving, consider loosening qualifications to cast a broader net, and review your study for any questions/sections that may not be necessary to your research objective.
End of field- it is likely your audience has strict quotas set. When fielding slows down toward the end, this is due to quota groups having been fulfilled.
To help push your audience over the finish line, consider softening quotas by increasing the percentages you have set on your groups, particularly on those that have already been fulfilled.
To prevent this for future studies, consider programming your audience using interlocked quotas