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Study Length Change

Learn about changing the length of a study.

Cameron Gavin avatar
Written by Cameron Gavin
Updated over a week ago

In this article:

Why would I need to change the length of a study?

The length of time it takes to complete a study can impact costing in Audience Marketplace. This is because an increase in the Length of Interview (LOI) means a greater monetary incentive is required for Marketplace respondents to complete lengthier surveys.

After creating your study, you may have chosen to setup your Audience using Audience Marketplace first. If so, you would've seen an approximate cost per respondent before building any study sections - the cost represents an estimated study Length of Interview of approximately 5 minutes or less.

What does LOI pricing look like?

Cost estimation based on no study sections

  1. No study sections - Upsiide automatically estimates an LOI <5 mins

  2. Cost reflects LOI of <5 mins

However, if Upsiide evaluates the study sections you've added will on average exceed the 5 minute or less Length of Interview than cost of your audience will increase to reflect this with a $2 surcharge.

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