Best practices in this article:
With Upsiide’s Audience Marketplace, you can access over 35 million consumers in 28 languages across the globe. Here are our top tips to consider when designing your audience.
Test Broadly and Use Filters to Compare Groups
Cast a wide net; a broader sample is generally more representative of the purchasing public and is also the most cost-effective and quickest audience profile to field. Testing among a broad audience can give a sense of true product interest and may uncover pockets of potential opportunity among subgroups.
If you have subgroups that you are interested in, ensure that your total audience is large enough to capture a readable subsample of these consumers. Too-small subgroups might not provide generalizable results. We recommended a minimum readable base of about 75 respondents in filtered subgroups.
Set Quotas to Control the Makeup of Your Audience
Quotas can be set control audience proportions by Region, Age, Gender, and some Advanced Targets. If looking to compare results across studies, quotas can be helpful to ensure consistency in sample demographics.
If you are using age quotas, we suggest keeping the age brackets broad and ideally limited to three. Don’t worry, all ages are captured, and any age group configuration can set as a filter on in the platform.
Each quota that you set up may prolong fielding time, especially if your desired distribution is very different than the your population’s natural makeup; to keep fielding times short, only set up quotas that are meaningful for your target.
Re-use Audiences to Save Time and Effort
You can save your audience to be used in a future study, which will save you effort and keep audiences consistent across studies.
If you want some elements of a saved audience but not others, select the saved audience in your new study within the same country and start editing. This will create a new audience that you can also save!