The Idea Screen is an exercise designed to predict in-market performance of a product.

Participants are shown ideas and they can swipe to indicate whether the like or dislike an idea. Liked ideas are then shown in a face-off against other liked ideas. Based on these actions, we produce 3 scores: Interest Score, Idea Score, and Commitment Score.

All participants will see all ideas. Ideas can have images, text, or both. The Idea Screen exercise needs at least 10 ideas and should ideally have no more than 30-40 Ideas.