What is Market Simulator?
Market Simulator lets you quickly and easily understand where an innovation sources its volume from by predicting how a new product would perform against existing products in the market & which products will it take share from.
Market Simulator answers 3 key questions every product team needs to consider:
How does an innovation play with in-market products?
Does an innovation increase or cannibalize market share?
How can your teams optimize their product portfolios?