In this article:
Idea Split Demo (Video)
Let Taylor show you how to use Idea Splits in this video demonstration.
What is the Idea Split feature and how does it work?
What is Idea Split?
With Idea Split, sometimes referred to as monadic splits, you have the power to dictate how many ideas each respondent sees. This will allow you to evaluate a select number of ideas against key performance indicators or business metrics that are most relevant to your business.
Let's put it in context: imagine you've got 5 ideas you'd like to test and 10 questions you'd like to ask about each idea. Idea Split allows you to decide how many ideas you want each respondent to weigh in on and then ask specific follow-up questions based on the ideas they're seeing. It's useful when:
you have already screened a bunch of ideas and you're looking to collect a few additional diagnostics on each idea
you've only got a handful of ideas to test and you'd like to do a deeper dive on them in isolation
How does Idea Split (Beta) work?
Idea split works by showing a randomized selection of ideas from your Idea Screen to respondents, giving you the ability e ability to do in-depth research on a small subset of your total ideas.
The Idea Split has 3 main sections you have control over:
Overview - How many responses for your study based on your audiences - we recommend a minimum of 100 respondents per idea
Ideas - Select how many ideas each respondent will see. We randomize which ideas are shown to each respondent.
Questions - Determine what and how many questions will be asked of each ideas. We'll ask the same question for all ideas shown!
Adding ideas in Idea Split
To add ideas in Idea Split, click on ‘Add Ideas’ button at the bottom of the second tile called 1 - Ideas.
Next, select your preferred layout for your idea cards (there are 7 layouts to choose from including image only, text only, and image + text with varying tile layouts). To see what the respondent view will look like, you can preview your idea card using the Primary View and Question View preview tab on the right side.
There are two ways to add ideas to your Idea Split:
Using the Import Library
Select the layout you wish to display your ideas:
*Note you can only import ideas that match the layout of the section*
Click 'Import Ideas from a Section', select your ideas and click 'import':
Starting from scratch
1. Select the layout you wish to display your ideas:
2. Select 'Get Started'
2. Add your ideas to the Idea Split section. You have two options:
one-by-one by clicking on ‘New Idea’ tile
multiple ideas by clicking on ‘From computer’ tile
Once you have added your ideas, you can indicate how many of your ideas you want to show each respondent in the numeric box titled 'Each audience member sees -______ ideas at random' within the ‘1 - Ideas’ tile (below).
Tagging ideas in your Idea Split section
You can tag your ideas in Idea Split (to filter on these tagged groups during reporting) by:
1. Clicking on ‘Table View’ and then on ‘Add tag’ in the individual idea card row
2. Clicking the three ellipses to the far right of each individual idea card and clicking ‘Edit’ and then clicking on ‘Add tag’ in the window that appears that allows you to edit your individual idea.
How many ideas and questions to include when using Idea Split
When setting up your ideas and questions in Idea Split, it’s helpful to imagine yourself as a respondent going through your study. Make sure that you continue to be engaged with your survey and that the length of the survey is not too long.
Typically, a good rule of thumb is:
The fewer ideas you ask respondents to evaluate, the more questions you can ask about the idea
The more ideas you ask respondents to evaluate, the fewer questions that should be asked.
Remember, idea complexity is also a factor. The more complex an idea is, the longer it takes for a respondent to read and evaluate each idea.
Splits: Overview tile
The overview tile in a Splits section allows you to review how many audience members will be going through the Splits exercise.
*Note: Respondents are randomly assigned to each idea whether you're fielding your study using Audience Marketplace or Collecting Responses with a link.*
Within the tile, you’re able to review:
The first 5 audience members and the idea(s) that they will be exposed to ensure they're viewing the correct number of ideas at random.
How many audience members are in your study
How many will see each idea
Editing Idea Split introduction text in settings
To edit or customize Idea Split Introduction text with wording that is more relevant to the specific idea(s) you're including, toggle to the 'Settings' tab within the Idea Split section (to the right of the 'Idea Split' tab).
Within the Settings tab, on the left-hand side is the default text that's shown to respondents before going through the Idea Split exercise. To the right of the default text is the text box where you can input your custom Introduction text.
Note: You're able to customize the text using the text formatting ribbon above the text box. Additionally, the text will automatically save once you're finished typing and toggle out of the 'Settings' tab (it can sometimes be helpful to refresh the page once you input the text).