In this article:
Why Data Quality Matters
Without high-quality data, you can't produce high-quality research. At Dig Insights, we maintain the highest standards in data collection and analysis to ensure the integrity and accuracy of findings via the Upsiide platform.
What Makes Upsiide Survey Data Exceptional
1. Mobile-Native, Social-Media–Inspired Design
Upsiide delivers an engaging mobile-native experience—feel-like-social-media rather than a dull survey interface. With intuitive question types (such as emoji-based responses) and video interview options, it’s designed to match how consumers naturally interact.
2. Expert, Accredited Data Partners
We’re a corporate member of ESOMAR and collaborate with ISO-vetted partners like Research Defender and Cint. This ensures respondents are genuine and relevant right from the start.
3. Full Accessibility Compliance
Our platform supports surveys that are fully compliant with WCAG 2.2 Level AA standards—helping you reach a broader, more inclusive audience, including individuals with disabilities.
The 8-Step Framework for High-Quality Respondent Data
We design and monitor the entire survey process across three phases to ensure reliability and integrity:
Phase | Key Focus | Highlights |
Pre-Survey | Vetting and verification | Human identity checks, ISO-certified partners |
During Survey | Monitoring and control | Real-time behavior tracking, AI screening, red herrings |
Post-Survey | Validation and analysis | Bayesian modeling for quality assurance |
Pre-Survey
Human Verification (“You’re a human, right?”)
Vet participants to ensure they are real people—employing behavior tracking and IP validation.
ISO-Certified Screening Partners
Use external, certified partners (Research Defender, Cint) to keep bots out of your study.
During Survey
Accurate-by-Design Surveys
Surveys are carefully crafted for clarity and bias reduction, supported by our own robust platform tools.
Real-Time Response Monitoring
Algorithms track metrics like words-per-minute and IP usage as respondents complete the survey.
Open-Ended Quality Checks (“That’s not a word”)
We identify gibberish or low-effort responses—removing and replacing respondents who breeze through open-ended questions.
Red Herring Questions
We include quality control or ‘red herring’ questions to flag unreliable data before it affects outcomes.
AI Quality Controls for Video
For video responses, we deploy AI to screen for key indicators—such as age compliance, absence of nudity, and appropriate facial expressions.
Post-Survey
Advanced Analytics (Bayesian Choice Modeling)
Employ advanced analytical techniques like Bayesian choice modeling to instantly validate and reinforce data quality within the Upsiide dashboard.
Why This Matters for You
Trustworthy Results: Every data point is screened for accuracy and integrity.
Inclusive Reach: Fully accessible surveys help you gather insights from a wide, diverse audience.
Efficiency & Clarity: Thoughtful design and real-time monitoring enhance respondent engagement and data accuracy.