In this article:
What is Dig One?
Dig One is Dig Insights’ end-to-end insights platform, built to help teams make smarter, faster brand and innovation decisions.
It delivers rigorous, defensible analytics that hold up with leadership, finance, and stakeholders, not just fast insights. By unifying discovery, testing, and storytelling in one platform, Dig One removes the inefficiencies of disconnected tools and helps teams move from question to decision faster.
Dig One ensures high-quality insights through a layered approach to data quality, combining multiple data sources, in-platform safeguards, and independent validation through the Data Quality Co-op. Experienced Dig consultants support methodology, quality checks, and interpretation throughout the process, especially during setup and onboarding.
Designed for control, transparency, and consistency, Dig One standardizes how tech-powered research gets done while remaining flexible to your unique needs.
What are Dig One's Core Capabilities?
Over the past several years, Dig has continued to evolve by building and acquiring powerful technologies, expanding capabilities across discovery, testing, and analysis, and deepening expertise in analytics, cultural understanding, and innovation strategy.
Dig One brings these capabilities together in a single platform.
It serves as one home for Dig Insight’s technology, connecting exploration, validation, and storytelling in a seamless workflow.
Designed to work alongside Dig’s strategic consulting, Dig One provides a strong foundation for ongoing investment and delivers connected insights that help teams work smarter and faster.
Upsiide Studies
Upsiide is Dig One’s study creation and execution tool, used to design, launch, and analyze consumer research within the Dig One platform.
It supports testing of concepts, messaging, and experiences using adaptive methodologies and advanced analytics that highlight what matters most to consumers.
Built for speed without compromising quality, Upsiide enables flexible study design, strong data integrity, and clear results that are easy to interpret and act on.
OneCliq Social Reports
OneCliq Social Reports are Dig’s social intelligence capability within Dig One, designed to quickly surface what consumers are saying, feeling, and reacting to in real time.
They analyze organic online conversations to identify themes, emotions, and cultural signals, providing context that complements survey-based research.
As part of Dig One, OneCliq helps teams ground decisions in real-world consumer language and behavior, strengthening discovery and informing what to test next.
Dig One is a growing ecosystem. Its core capabilities continue to evolve as Dig invests in new tools, technologies, and methods to better support modern insights work.
Additional capabilities will continue to be added to the Dig One platform, expanding what teams can do within a single, connected technology stack and ensuring Dig One grows alongside our clients’ needs.
Where do I start?
We have a wide variety of resources to help get you started in Dig One.
First, check out Navigating Dig One's Homepage to understand how things are organized, where you can find your project, and how you can get started with new projects.
Our Help Centre is a great place to get all the answers you need about the Dig One platform. A few best practices on getting the most out of the Help Center:
Use the Search Bar - If you have a question, start with the search bar in the Support Center. We’ve designed it to help you easily find the information you need!
Explore Best Practice Articles - Be sure to check out our best practice articles! These resources, created by our in-house research experts, offer valuable insights and tips. They’re worth your time!
Share Your Feedback - Our Support Center is always evolving, and we appreciate your input. If you can’t find what you’re looking for or if something needs more explanation, please let us know—we’re here to help!
Reach Out for Assistance - Our support team is ready to assist you. If you need help, just send us a message through the chat widget, and we’ll be happy to assist!
Next, explore the following resources for our tools:
Dig One Academy- As your first step, it is recommended completing the "Getting Started with Upsiide" course. This quick training module provides essential tips and information to help you begin. Each section takes less than 10 minutes and focuses on a specific topic, making it easy to fit into your schedule.
Upsiide Help Centre Collection- videos, best practices, how to's, and tips and tricks for creating, fielding, and reporting on your studies.
OneCliq Help Centre Collection- videos, how to's and best practices for using Dig One's Social Report tool
Storyteller Help Centre Collection- videos, how to's and best practices for analyzing and presenting your insights using Storyteller.
In this Webinar, Patrick, SVP of Product Strategy and Customer success, covers:
Tips for crafting engaging surveys — say goodbye to boring surveys.
How to make sure your survey is predictive and not just insightful.
How different features of Upsiide improve respondent engagement and data quality.
Q&A: Get answers to all your data quality questions from our expert Upsiide team
You can watch the recording of the webinar through this link - Patrick is a research expert and we’ve had many clients find this webinar especially valuable!
News Page- Stay up to date on all new releases, performance improvements, and feature upgrades
We strive to have all answers to your questions at your fingertips, though we can understand if you would prefer to go straight to the source! Feel free to contact your dedicated CSM or our Support team through the chat widget for any questions or guidance.