We’re excited to introduce Storyteller, a new way to bring your research to life on the Upsiide platform.
Storyteller lets you curate visually engaging, customizable decks using the insights from your study- no exporting, no slide building, just powerful storytelling, built right in.
Whether you're highlighting quant findings, showcasing video responses, or pulling together a summary for stakeholders, Storyteller helps you build polished reports that are ready to share.
What is Storyteller?
Storyteller is a presentation builder within your project that allows you to create custom decks using the content from your study- like visual cards, charts, video interview clips, and open-end responses. You can mix qualitative and quantitative insights to tell a compelling, data-backed story that’s completely tailored to your audience.
Core Capabilities
Expert-Enhanced AI
Turn raw data into rich, strategic reports in seconds- cutting time from analysis to impact. Combines smart automation with industry-informed logic, ensuring every insight is accurate, relevant, and thoughtfully constructed.
Built-in Statistical Testing
Quickly identify whether differences between scores are meaningful or simply the result of random chance. Storyteller makes this easy by surfacing statistically significant differences directly in your report- helping you determine if an idea is truly outperforming others in your study.
User-Driven Flexibility
Use Cobuilder to shape your report’s narrative in advance. Define your objective, choose key metrics, and input context to tailor the output to your goals- or let the AI handle it for you.
Cross Tabulations
A self-serve tool that lets users build cross-tabulations directly in the platform. Create Your Own Crosstab makes complex analysis fast, flexible, and accessible, unlocking insights in minutes instead of days.
Compelling Storytelling & Design
Automatically generated stories follow a clear, persuasive structure and are presented in a visually polished and customizable format, making insights easy to understand and act on.
Actionable, Proactive Insights
Highlights the most important trends and findings automatically- so you get more than just a summary; you get strategic direction.
Key Components
Insights: Singular, visualized data points explained in context.
Stories: Curated collections of insights, automatically built from your survey data.
Cobuilder: A creative toolkit for customizing your story’s direction, objectives, and featured data sources.
Why We Built It
Researchers spend up to 65% of their time digging through data and building reports. That slows down decision-making and limits the value of your research. Storyteller was built to change that- automating analysis, surfacing key insights, and helping you deliver high-impact stories instantly. With Storyteller, you can skip the heavy lifting of building presentations from scratch and instead focus on what really matters- telling a story that resonates.
How to get started
Navigate to your project and click “Storyteller” in the left-hand menu.
Click “+ Create Story” to start a new deck.
Define your data source and key areas you want your Story to focus on
Rearrange and edit blocks to shape your narrative.
Export as a PowerPoint when you're ready to share.
For a detailed walkthrough, check out our step-by-step guide.
Storyteller is available now in all projects.
Log in to explore it and start building your first story today.
Need help? Visit our Help Centre or reach out to our team- we’re always here to support.