In this article:
Why use a Concept Develop?
Concept Develop is there to help identify products that merit further investment. This Template allows you to test for a smaller set of those ideas which have “passed” the initial broader assessment.
Where Concept Develop is the next step from Concept Screen is in its ability to support concept diagnostics via the Idea Split feature of Upsiide.
Concept Diagnostics via Idea Split
We recommend that each respondent should view at least 1-3 ideas.
Your entire sample size will be eligible to answer this section
Ideas follow the same format as in Idea Screens - you have 7 to choose from, you can also import ideas from another section
You have the option to use the 7 pre-formatted questions, or you can edit as you feel best suits your needs
Blueprint Customization
Be sure the check each of the standardized 7 questions to customize where needed.
Here are some recommendations for customizations:
In question 8, remove any statements that are not applicable for your survey. For example, if the concepts are not priced you should remove “Good value for money.” Likewise, if you are testing alcoholic beverages, it is advisable to remove “Would solve a problem I have” statement:
Click the 'x' to remove any attributes or answers that are not relevant to your study
Select 'Add Attribute' to add any additional attributes that you need
Select 'Add answer' if you have any additional answers you would like to add
In question , custom statement placeholders are editable - populate those fields with your custom statements. You can also delete any unused placeholders
It is advisable to include no more than 8 attributes to keep your respondents engaged.
