The Compare feature in the Trends Tracker allows you to evaluate multiple trends side by side so you can better understand their relative performance, momentum, and potential opportunity.
Rather than looking at trends in isolation, Compare helps you see which trends are truly gaining traction- and which may only appear strong on their own.
How to compare trends
To compare trends, select two or more micro-trends and click Compare.
You can access Compare from:
The Micro-trends view
The charts icon in the bottom right corner of individual trend cards
Once selected, your trends can be viewed together using different visualizations, depending on what you want to explore.
Compare views
The Trends Tracker offers two ways to compare trends, each designed to answer a different type of question.
Conversation volume
The Conversation volume view shows how trends evolve over time.
In this view:
The X-axis represents time
The Y-axis represents conversation volume
Each line represents a different trend
This view is especially useful for understanding:
Growth patterns — whether a trend is accelerating, steady, or flattening
Seasonality — whether there are recurring spikes or dips
Relative scale — how large one trend is compared to another
This is the best view to use when you want to understand timing and trajectory.
Momentum matrix
The Momentum matrix compares trends based on their current performance, typically combining growth and scale.
This view can help you:
Identify high-growth, high-potential trends
Spot emerging trends with high growth but lower volume
Compare momentum across multiple trends at a glance
This is the best view to use when you want to quickly prioritize trends.
How to interpret results
When comparing trends, it’s important to look at both direction and scale.
Growth % vs. volume
A trend can grow quickly while still remaining relatively small.
High growth + low volume often indicates an early-stage trend
High volume + low or negative growth may indicate a more mature trend or one that is beginning to slow
Looking at these two metrics together can help you distinguish between trends that are emerging and trends that may already be established.
Direction over time
Look for consistent patterns, not one-off spikes.
Sustained upward movement is usually more meaningful than a short-term surge, especially when you are trying to understand whether momentum is likely to continue.
Relative comparison
Always evaluate trends against each other, not in isolation.
A trend that appears strong on its own may look less compelling when compared side by side with similar or adjacent trends.
Signals and trends
When signal data is available, use it alongside growth and volume to add context.
Signals such as funding, product activity, or media coverage can help validate whether momentum is translating into real-world adoption.
When to use Compare
Compare is especially useful when you want to:
Validate momentum by confirming which trends are truly gaining traction
Prioritize opportunities by deciding where to focus attention or investment
Support decisions with data by bringing a comparative lens to strategy discussions
Identify white space by spotting trends that are growing but not yet saturated
Tips and best practices
A few simple practices can help you get more value from Compare:
Compare a mix of similar and adjacent trends to get better context
Avoid comparing too many trends at once—2 to 5 trends is usually ideal for clarity
Use both views together:
Conversation volume to understand how trends evolve
Momentum matrix to understand how trends stack up
Revisit comparisons over time, since momentum can shift quickly