The Trends Tracker includes different levels of access depending on your role.

As a client user, you can explore and analyze trends using the full set of dashboard features. This includes browsing trends, applying filters, comparing trends, and selecting trends to spotlight.

Some functionality is reserved for Dig Insights team members.

This includes creating or editing keywords and managing micro-trends. These actions are part of Create Mode, which is not available to client users.

Limiting access to Create Mode helps ensure that trend definitions and underlying data remain consistent and reliable across the platform.

If you have questions about specific trends or need support, please reach out to your Dig Insights contact.