We’re excited to share the latest updates to Video Interview, an innovative Upsiide tool that uses AI to help you conduct, moderate, and analyze video interviews, delivering deeper insights with less manual effort.
Whether you’ve used Video Interview before or are just discovering it, these enhancements aim to make the experience even more intuitive, flexible, and impactful for both researchers and participants.
What’s New
This release introduces two distinct modes for Video Interview - AI-Guided and Manual Control - along with several feature upgrades designed to improve usability and insight quality.
How it works
AI-Guided Mode
A flexible, adaptive experience focused on diving deeper into one central question rather than branching out in multiple directions.
Start with your key question- You define the main research question to guide the interview.
Set a mandatory follow-up- Add a required question that’s always asked right after the primary one, ensuring critical data is captured.
Let the AI lead- Based on participant responses, the AI generates smart, real-time follow-up questions to guide the conversation.
Shape the direction- Don’t love the AI’s suggested path? You can edit or create your own.
Avoid repetition- The system includes built-in logic to prevent duplicate or redundant questions.
Best for: Exploratory research and deep dives into a specific topic where natural, conversational insight is key.
Manual Control Mode
A more structured, consistent approach that follows a pre-set script.
Write your full script- You define every question the AI will ask.
Stick to the plan- The AI does not deviate from your question list.
Best for: Concept testing, validation, or studies where consistency across interviews is critical.
Additional Features
AI Question Enhancement
Improve your questions in either mode using AI suggestions. Whether you're aiming for clarity, engagement, or alignment with research goals, the AI can help refine your wording.
In AI-Guided Mode, enhancements also influence the follow-up direction, leading to more focused and meaningful conversations.
AI-Generated Interview Script
Once you’ve set your main and mandatory questions and chosen a follow-up direction, the AI can generate a sample script showing how the conversation might unfold.
Includes the full sequence of potential questions.
Offers a preview of tone and flow.
Reflects the dynamic nature of real interviews - the AI adapts its questions based on participant responses.
Add Visual Context to Questions
You can now add images to your questions, giving participants visual prompts that enhance understanding and engagement.
Use visuals to:
Test product or ad concepts
Gather feedback on designs
Spark inspiration or emotional reactions
The image appears alongside the question, helping participants respond more thoughtfully and enabling richer insights.
Why It Matters
In a time when automation and AI are transforming research, we believe the most powerful insights still come from human voices. These updates are designed to help you:
Go deeper, not broader - focusing on what really matters
Stay flexible - letting AI guide while keeping you in control
Capture real context - through voice, video, and visual cues
Build trust - by bringing the customer’s voice directly into your decision-making process
At Upsiide, our vision is to make interviews not just easier to run, but more meaningful to analyze - bridging the gap between data and empathy, and helping your team make smarter, more human-centered decisions.