The Heatmap question type allows respondents to answer a question by engaging with the idea the user is testing. Respondents can click in to tap on specific elements of the idea and provide verbatim feedback.
A few things you need to know:
1. You can use Heatmap in both Splits and Questions sections
When using Heatmap in a question section, you'll need to upload an image to test. But when you're using Heatmap in Splits you can upload the idea card as normal. There are even options for selecting which elements of the idea card are to be shown in the question (image only or image with text).
2. It's all customizable
If you want respondents to have the option of appending comments and feedback to the ideas you're testing, you can make Heatmap functionality optional. You can also customize the number of clicks and comments each respondent can add.
3. Dedicated reporting makes insight generation easy
Your study has closed and you're ready to understand how each idea performed. The Heatmap reporting visualizes where people engaged (clicked/tapped) with the ideas tested. Respondents' comments are shown as verbatim and in a word cloud to help identify common feedback.
If you want a walkthrough of the Heatmap functionality, we'd be happy to help! Please reach out to your Customer Success Manager OR log into the platform and connect with our Support team.