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Reviewing Question Results

Learn how to review open ended results & share with your team.

Cameron Gavin avatar
Written by Cameron Gavin
Updated this week

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Questions & Idea Split Reporting (Video)

Reviewing open-ended results

Here is a video that gives you a deep-dive into reviewing open-ended questions results:

Here's a text run-through of all you need to know:

In your study, you captured consumers' verbatim comments. So now what?

To help guide your analysis, Upsiide automatically applies Natural Language Processing (NLP) to each open-end question. This will allow you to quickly understand what patterns may be happening in your verbatim data.

*NLP is available in English, Spanish and Japanese only.

Let's look at the information you can find within the sentiment analysis section of the open-end results.


Provides a percentage of the comments that are positive, neutral or negative. The score of the sentiment ranges between -1.0 (negative) and 1.0 (positive) and corresponds to the overall emotional learning of the text.

From the Super Bowl 55 Ad Study, 61% of respondents had a positive sentiment about ads during Super Bowl LV.


Gives insight into the words and phrases mentioned most often by sentiment intensity.

  • Green and red bars give you a visual representation of how positive or negative the word is.

  • Sort by the number of mentions or sentiment score by clicking the sort by drop-down menu.

  • The number of people who mentioned the keyword can be found by clicking on the word in the grid. On the right-hand side, above the selected word, you will see a number of people and mentions. However, this does not mean this is the exact number of mentions in your data.*

  • Provides verbatim based on the keywords by positive, neutral and negative scores.

*The count is based on keywords that are determined to have a sentiment. There are cases in that sentiment may not be captured because of the brevity of the verbatim, or words and phrases cannot be coded as a sentiment.

Word Clouds

The word cloud visualizes word frequency and sentiment from your open-end. The larger the word, the more frequently it was mentioned compared to other words.

Download the CSV file

Want to read the answers yourself? Need to code the data?

Download the CSV file by navigating to the download icon and selecting CSV.

Reviewing Scale question results

Scale Questions are a great way to find out what the average response is to your question - you can choose either a default linear Scale or create a custom Scale (read more here for how to do that)

Reviewing the Scale question is really simple, you have:

  1. Scale - this shows you the scale used in creating the question

  2. Scale Average - this is the average Scale across all respondents who answered the question

Reviewing Heatmap results

Heatmap results are split into two main sections:

  • A. The Heatmap - each dot shows where someone clicked, if you select the show/hide dots button (eye) you can remove the dots and see it as only a heatmap, the darker the colour, the more click in a particular area

  • B. Clicks & Comments - this section shows you the comment left by respondents when they clicked

Reviewing Rank question results

Rank questions are useful for finding out the order of preference for a set of options. Our Rank question report shows you:

  1. The answer options - this is what your respondents had to choose from

  2. Percentage of respondents - This is the percentage of your respondents who chose each ranking e.g. below 33% chose Hamburgers as their #1 rank

  3. Average Rank - the average for each answer option across all respondents

  4. Show/hide options - this gives you the ability to show only the options you want, a good example of this would be only wanting to show the top 3 or 5 ranked answers in a long list

Sending test links to team members for feedback

Share the study you created with your team members to get feedback on your questions by:

  • When in Create study mode, navigate to the top menu bar and select Preview mode (Play icon).

  • Locate the Share icon in the right corner of the top menu bar.

  • Click the Copy Link to send the test link to your teammate. You will see multiple test links if you have more than one language.

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