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Reviewing open-ended results

In your study, you captured consumers' verbatim comments. So now what?

To help guide your analysis, Upsiide automatically applies Natural Language Processing (NLP) to each open-end question. This will allow you to quickly understand what patterns may be happening in your verbatim data.

*NLP is available in English, Spanish and Japanese only.

Let's look at the information you can find within the sentiment analysis section of the open-end results.

Responses

Provides a percentage of the comments that are positive, neutral or negative. The score of the sentiment ranges between -1.0 (negative) and 1.0 (positive) and corresponds to the overall emotional learning of the text.

From the Super Bowl 55 Ad Study, 61% of respondents had a positive sentiment about ads during Super Bowl LV.

Keywords

Gives insight into the words and phrases mentioned most often by sentiment intensity.

  • Green and red bars give you a visual representation of how positive or negative the word is.

  • Sort by the number of mentions or sentiment score by clicking the sort by drop-down menu.

  • The number of people who mentioned the keyword can be found by clicking on the word in the grid. On the right-hand side, above the selected word, you will see a number of people and mentions. However, this does not mean this is the exact number of mentions in your data.*

  • Provides verbatim based on the keywords by positive, neutral and negative scores.

*The count is based on keywords that are determined to have a sentiment. There are cases in that sentiment may not be captured because of the brevity of the verbatim, or words and phrases cannot be coded as a sentiment.

Word Clouds

The word cloud visualizes word frequency and sentiment from your open-end. The larger the word, the more frequently it was mentioned compared to other words.

Download the CSV file

Want to read the answers yourself? Need to code the data?

Download the CSV file by navigating to the download icon and selecting CSV.


Sending test links to team members for feedback

Share the study you created with your team members to get feedback by:

  • When in Create study mode, navigate to the top menu bar and select Preview mode (Play icon).

  • Locate the Share icon in the right corner of the top menu bar.

  • Click the Copy Link to send the test link to your teammate. You will see multiple test links if you have more than one language.

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