In this article:

Reviewing Open-End results

In your study, you captured consumers' verbatim comments. So now what?

Interpreting your Long Open-End Results

Key features:

AI thematic summaries, sentiment categories, tagging
Keyword clouds and theme frequency charts
Editable themes and full responses table

There are 3 sections in Long Open-End reporting:

Summary: provides AI generated overall summary of your results, and identifies key themes across your responses. Each key theme can be explored deeper, with AI generated summaries of responses related to each theme, and a list of responses mentioning the theme.

Keywords: Can be viewed either as a word cloud or a bar graph, keywords identify frequently used words in your Open-End responses, visualizing your results at a glance. In the word cloud, the larger the word, the more frequently it was mentioned.

All Responses: a list of all responses to your open end, identifying both demographic information (gender, age), and tags of the key themes. You can filter by theme and sentiment, search for keywords, or scroll all responses, giving you a more intuitive analysis of your responses in platform.

Interpreting your List Open-End results

Key Features:

AI grouping of short mentions
Clean frequency charts with editable groups
Streamlined responses table and AI cleaning

There are 2 sections in List Open-End Reporting:

Summary: provides an AI generated overall summary of your results, and breaks down a list of frequently mentioned responses.

All Responses: similar to the All Responses dashboard for Long Open Ends, this view provides the listed responses of each respondent and includes respondent demographic information as well as AI generated keyword tag.

Editing Themes and Tags

Open End reporting includes automatically generated AI thematic tagging once your audience closes. For Long Open Ends, tagging will cover themes for each response, and sentiment coding, and List Open Ends includes keyword tagging.

Adding your own identified themes and keywords to your reporting is simple. Simply select the Edit button in the top right corner of the Keywords or Themes tab. From here, you can either add new themes or keywords, or hide existing themes or keywords.

To add a new key theme or keyword, select Add+ and type out your new tag or tags in the modal.

Once added, AI will tag all related mentions, and you can also manually add your new tag to any response from within the All Responses tab.

Exporting your Open End results

To review your Open End results outside of the platform, you can export your results in two ways:

Within the Open End question itself- select the download button in the top right corner of the question block. Here, you can export as CSV, or as an Image.

In the study Exports- navigate to the Import/Export button in the bottom left corner of the screen there are two export files in your export package to Open Ended questions: Open Ended Themes and Open Ended Keywords

Reviewing Scale question results

Scale Questions are a great way to find out what the average response is to your question - you can choose either a default linear Scale or create a custom Scale (read more here for how to do that)

Reviewing the Scale question is really simple, you have:

Scale - this shows you the scale used in creating the question
Scale Average - commonly known as "mean score", this is the average Scale across all respondents who answered the question

Reviewing Rank question results

Rank questions are useful for finding out the order of preference for a set of options. Our Rank question report shows you:

The answer options - this is what your respondents had to choose from
Percentage of respondents - This is the percentage of your respondents who chose each ranking e.g. below 33% chose Hamburgers as their #1 rank
Average Rank - the average for each answer option across all respondents
Show/hide options - this gives you the ability to show only the options you want, a good example of this would be only wanting to show the top 3 or 5 ranked answers in a long list

Reviewing Emoji question results

Using the Emoji question is an intuitive way for respondents to identify and express how they feel about an idea. Results can also help us identify any outliers in our ideas. For example if one of the top emojis is disgust, we have a better understanding of how respondents are reacting to this idea.

Reporting on the Emoji question shows:

A. The Emoji and the percentage/number of times it was selected

B. The Positive and Negative sentiments based on the Emoji types

We typically recommend following the Emoji question with an open end question. Using Emoji questions in conjunction with an Open End question gives the respondent the opportunity to identify their sentiments towards an idea and elaborate on why they might feel this way.