In this article:
Deciding how to present a product visually and verbally is essential to getting a true read on its appeal. Here are some key elements to choosing your concept.
Anatomy of a Product Concept
Product concepts typically have the following elements:
Product Image
Product Name
Description & Price
Product Images
If you are including a product image, it is important to:
Ensure the product image is high-resolution and that all critical package elements are legible
Ensure your image provides a sense of the packaging materials/structure
Note that it may be helpful to show items in context of others, if package size is a critical element of the test
Consider that GIFs can also be helpful to demonstrate product angles/functionality
Product Name
Having a product name is optional but may be helpful to consumers if there are several items being tested that differ in subtle ways.
Description and Price
When adding a description and/or price, there are some key considerations:
A short description that alludes to product expectations (taste, texture, etc.) can be helpful
Do not include information that would not be readily available to a shopper via marketing, product trial, or by reading the package
Details like pricing, sizing and store info may also be relevant to include here, depending on how far along in the testing process you are