In this article:
We have compiled a list of commonly used questions that have been useful for many users to include in their research studies on Upsiide. Some might be relevant to your research while others might not be as applicable.
We recommend to focus on your research objectives and to keep your survey as short and easy to take as you can.
The questions included below are separated into different categories for your convenience and can be easily copy and pasted into your survey set-up on Upsiide!
Category Usage and Behaviors
Brand Awareness
Which of the following brands are you aware of?
[INSERT BRAND LIST]
Other (Please specify)
Retailers Purchased From
Which retailer(s) have you purchased [INSERT PRODUCT TYPE] from in the past 3 months?
[INSERT RETAILER LIST]
Other (Please specify)
Frequency of Purchase
How often do you buy [INSERT PRODUCT TYPE]?
More than once a week
Once a week
A few times a month
Once a month
Once every few months
Less often
Most Recent Purchase
When was the last time you [drank/ate/used/visited/shopped at] [CATEGORY]?
Within the past week
Longer than a week, but within the month
Longer than a month, but within the past 3 months
Longer than 3 months, but within the past 6 months
Longer than a year ago
Never
Diet Question
Which of the following diets, if any, do you currently follow?
Gluten-free
Vegan
Vegetarian
FODMAP
Keto
Paleo
Diabetes-specific
Low sugar
Nut-free
Lactose-free
Other (please specify)
None of the above
Pricing Questions
Examples of Typical Pricing Questions
How much would you expect to pay for this product?
Can have ranges of prices for answer options
OR a numerical open-end (useful for early-stage testing)
Note: Whenever using numerical open-ends, it’s best to set realistic min and max values to prevent entry errors from respondents (i.e., answering with 399 instead of 3.99)
How likely would you be to buy this product if it were offered for $X?
Definitely will buy
Probably will buy
Might or might not buy
Probably will not buy
Definitely will not buy
We're thinking of selling this product for the amount indicated in the concept above.
How would you rate this shoe on value for the money?
Excellent
Good
Average
Poor
Terrible
Price Sensitivity Meter Grid Question
Please indicate how you feel about the product if it was offered at the following prices.
Answer Options :
It is so inexpensive that I would question the quality and would not consider buying it
It is a bargain and is a great buy for the money
It is getting expensive but I would still consider buying it
It is too expensive to consider buying it
Attributes (Different Prices - make sure to randomize):
A list of 4-6 prices you want to test
Frequently Used KPI Questions
Purchase Intent
How likely are you to buy this?
Definitely will buy
Probably will buy
Might or might not buy
Probably will not buy
Definitely will not buy
Appeal
How appealing is this [product/package design]?
Extremely appealing
Very appealing
Somewhat appealing
Not really appealing
Not at all appealing
Note: This can also be included as an attribute in a statement agreement grid question
Brand Fit
How well does this [product/package design] fit with the brand?
Fits extremely well
Fits very well
Fits somewhat well
Does not fit well
Does not fit at all
Clarity and Believability
Is everything about this product clear and easy to understand?
Yes
No
Note: This can also be included as an attribute in a statement agreement grid question
What is not clear about this product? [Skip to next question if selected “Yes”]
Open-end response
Is everything about this product believable?
Yes
No
Note: This can also be included as an attribute in a statement agreement grid question
What is not believable about this product? [Skip to next question if selected “Yes”]
Open-end response
Usage Frequency
How often will you [drink/eat/use] this?
Daily
Weekly
Monthly
Once every few months
Less often
Don’t know
Occasions
For which occasions are you likely to use this product?
Answer Options (Below are just examples):
As part of a gift
On-the-go (traveling, driving, commuting, etc.)
Putting in a lunch box
School or work events
To bring to the park/beach/picnic/sporting event or other outside destination
To eat while spending time online/on my tablet/on my phone
To have on hand for guests at home
Using for celebrations (e.g., parties, social gatherings, etc.)
Addition and Replacement
Would you purchase this product in addition to or as a replacement to the products you currently purchase?
In addition to what I currently purchase
Would replace what I currently purchase
Heatmap Question Examples
If you had complete control, what would you change to improve this product?
What do you like about this package design?
What do you dislike or think can be improved about this package design?
Which elements of this product catch your attention?
Statement/Attribute Grid Question Examples
Does this statement describe the product?
Answer Options (Yes/No):
Yes
No
Answer Options (5-point Agreement Scale):
Strongly agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Strongly disagree
Common Attributes
When setting up your grid questions, include the most relevant attributes or statements according to your research objectives. Keep the list of attributes short and concise!
Below are a list of commonly used attributes that are seen in these types of grid questions:
Different vs. what is available now
Better than what is available now
Would solve a problem that I have
Would make my life easier
Would be enjoyable
Would be a new experience
[IF PRICED] Good value for money
[IF UNPRICED] Worth paying more for
Worth sharing with a friend or on social media
I would investigate it online
Is made by a brand that I trust
Is great for the whole family
Is environmentally friendly
Is premium
Made with high quality ingredients
Is appealing
Demographic/Profiling Questions
Note: Demographic/profiling questions that are not being used to disqualify/screen out respondents are recommended to be put at the end of the survey in a Profiling Section.
Employment Type
Which of the following best describes your current employment status?
Employed full-time
Employed part-time
Unemployed
Homemaker
Student
Retired
Other
Prefer not to answer
Relationship Status
Which of the following best describes your marital status?
Single (never married)
Married/common law
Divorced/separated
Widowed
Prefer not to answer
Education
What is the highest level of education you have completed? SS
Some high school or less
Graduated high school
Some college or university
College or university graduate
Some postgraduate work
Completed post-graduate education
Prefer not to answer
Area
Which of the following best describes the area that you live in?
Urban
Suburban
Rural
Number of Household Members
Including yourself, how many people live in your household?
1 (Just me)
2
3
4
5 or more
Household Members
Who lives in your household?
Just me
Spouse/Partner/Significant other
Child/ren aged 0-5
Child/ren aged 6-12
Teen(s) aged 13-17
Other adult(s) 18 or older
Type of Home
Which of the following best describes the type of home you live in?
Detached home
Semi-detached home
Row/Townhouse
Condo/apartment in low rise building
Condo/apartment in high rise building
Other: Please Specify
Rather not say