Introducing: Built-in Stat Testing for Idea Scores

We’re making it easier to move from data to decision right inside Upsiide.

Statistical testing (aka stat testing) is officially available in Idea Screen reporting.

This release introduces a brand-new interface that helps you quickly identify whether differences between idea scores are actually meaningful, or if they’re just due to chance.

Whether you're exploring product concepts or campaign ideas, this new feature adds depth and confidence to your analysis. No need to export data or run extra calculations: it's all here, live, and in context.

In market research, statistical significance helps you know whether a difference between two numbers is real or just noise.

Let’s say Idea A has a score of 74 and Idea B scores 80. Is B actually better, or is that gap just random variation?

With stat testing built into Upsiide, you’ll get a clear answer. The feature uses statistical models to test whether the performance differences between your ideas are meaningful. You’ll also see confidence intervals that show the range a score likely falls within.

Stat testing for Idea Score

A built-in tool that helps you assess whether the difference between idea scores is statistically significant.

1. Turn on Stat Testing within your completed study

On the Idea Screen, toggle Stat Testing on. Choose a Confidence Level:

Confidence level = how sure you are the result is real and not by chance.

2. Select a Benchmark Idea

By default, the first idea is selected.
Other ideas will show:

Click any idea to view detailed stats or set a new benchmark.

3. Filter & Sort

4. View Results in Bar Chart

Stat testing is automatically applied to the Bar Chart view.

5. Hover for Tooltips

Hover over ideas or charts for quick tips on stat testing, confidence levels, and color meanings.

6. Export Your Results

Export as Excel, PowerPoint, or Image using the export function in the top right corner of your Idea Screen.

Customize your report to include stat testing results and export it as Excel, PowerPoint, or an Image (PNG/SVG).

Right now, stat testing is available on Idea Scores. But we’re already exploring how to bring similar capabilities to Idea Screen and other parts of the platform. Stay tuned!

If you have questions about how to interpret stat testing in your study, reach out to your dedicated CSM or to our Support team via the chat widget- we’re here to help.