To help you create fun, engaging, and insightful surveys, here are some tips to share some tips from our research experts
Shorter is better
In single- and multi-select questions, strive to provide no more than 8 answer options
Avoid placing too many open-ended questions at close intervals from one another
First impressions are lasting impressions – start your survey off on a right note
In the introductory statement, provide instructions on how to complete your study accurately
Show respect for the respondent’s time by indicating how long the survey will take to complete
Show appreciation for the respondents’ participation by thanking them for their contributions
Reassure confidentiality and explain how the survey data will be used, especially if you will be asking sensitive topics
Watch your language – keep it simple and clear
Use consumer-friendly language, common words, and avoid overly lengthy statements
Avoid obscure abbreviations and acronyms, professional jargon, and industry terms
Be consistent with your spelling and language style throughout the survey
Make it interesting with different question types
Difficult questions require more introspection and effort than more intuitive swipes or simple Yes/No questions. Diversify question types throughout the survey to keep the respondent’s attention from waning – use Upsiide’s options like select, open-ended, grid, and emoji:
Provide an “out” where it makes sense
Include options for “None,” “Don’t know,” and “Other (specify)”
Avoid leading questions
For example, to fix a leading question, instead of asking “Do you like this product because it has XYZ qualities?” ask “Why do you like this product?”
Avoid double-barreled questions
For example, to fix a double-barreled question, instead of asking “How often and how much time do you spend on each visit to the grocery store?” ask two separate questions: “How often do you visit the grocery store?” and “How much time do you spend on each grocery store visit?”
Proofread!
Prior to launch, check your survey for typos, grammar, spelling, punctuation, and overall flow
Remember that placing yourself in your respondents’ shoes is the first step toward making the surveys engaging, fun, and ultimately boosting the richness of your findings
Questions? The Upsiide Team is happy to help!