To help you create fun, engaging, and insightful surveys, here are some tips to share some tips from our research experts

Shorter is better

  • In single- and multi-select questions, strive to provide no more than 8 answer options

  • Avoid placing too many open-ended questions at close intervals from one another

First impressions are lasting impressions – start your survey off on a right note

  • In the introductory statement, provide instructions on how to complete your study accurately

  • Show respect for the respondent’s time by indicating how long the survey will take to complete

  • Show appreciation for the respondents’ participation by thanking them for their contributions

  • Reassure confidentiality and explain how the survey data will be used, especially if you will be asking sensitive topics

Watch your language – keep it simple and clear

  • Use consumer-friendly language, common words, and avoid overly lengthy statements

  • Avoid obscure abbreviations and acronyms, professional jargon, and industry terms

  • Be consistent with your spelling and language style throughout the survey

Make it interesting with different question types

  • Difficult questions require more introspection and effort than more intuitive swipes or simple Yes/No questions. Diversify question types throughout the survey to keep the respondent’s attention from waning – use Upsiide’s options like select, open-ended, grid, and emoji:

Provide an “out” where it makes sense

  • Include options for “None,” “Don’t know,” and “Other (specify)”

Avoid leading questions

  • For example, to fix a leading question, instead of asking “Do you like this product because it has XYZ qualities?” ask “Why do you like this product?”

Avoid double-barreled questions

  • For example, to fix a double-barreled question, instead of asking “How often and how much time do you spend on each visit to the grocery store?” ask two separate questions: “How often do you visit the grocery store?” and “How much time do you spend on each grocery store visit?”


  • Prior to launch, check your survey for typos, grammar, spelling, punctuation, and overall flow

  • Remember that placing yourself in your respondents’ shoes is the first step toward making the surveys engaging, fun, and ultimately boosting the richness of your findings

Questions? The Upsiide Team is happy to help!

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