In Upsiide, you can access multiple respondents across the globe, with the ability to search broadly and to speak with respondents in their language. To further build effective audiences, we suggest the following best practices.
Cast a wide net
Building a broad sample can protect against biases and can uncover new market opportunities
Be mindful of country and region specifics. Verify publicly available data for realistic incidence rates, and population distribution
Generally, aim for a high incidence rate and plan for natural fall-out
Plan for your groups of interest as you build your audience size
Plan for a minimum of 100 respondents for subgroups of interest
The smaller the sample size is, the higher the margin of error is going to be. For a 20% estimated rate of qualified responses, the optimal base is 500 respondents
Make sure to include in your audience the necessary questions to filter your results to showcase the insights according to these groups of interest
Understand your priority recruitment criteria
Prioritize your critical custom qualifiers. This will prevent your study from cannibalizing itself while allowing for better data and richer insights
If using age quotas, keep those brackets broad and ideally limited to three
Use advanced qualifiers for better insights
This is pre-identified information about respondents that can ensure your audience meets the specific criteria you need. It keeps your survey shorter and engaging while providing useful information*
*Adding too many advanced targets will slow down fielding time. If you need your study to complete quickly, we recommend limiting the number of advanced targets to 10 or fewer*
Be consistent
You may want to speak to the same audience for different studies over time. If you are planning to run many studies within the same audience, consider saving your audiences in Upsiide’s Audience Marketplace for future use – this will make your survey setup much faster
Make it simple, engaging, and fun
Always keep your audience in mind: there’s a human being on the other side of the screen
Questions? Your Upsiide Team is here to help!