In this article:
Why Query Quality Matters
Most social listening tools count mentions and track keywords; One Cliq’s CIE “listens like a human.” It doesn’t just show what people say; it helps you understand what they mean
Because of this, the way you phrase your query makes all the difference. Think of it as talking to a smart, emotionally fluent research assistant rather than typing into a dashboard
Stiff, corporate questions produce stiff, surface‑level answers, while conversational questions unlock nuance, emotion and more useful insights
Six Rules for Writing Great OneCliq Queries
Be direct, not formal
Write queries the way real people speak; avoid corporate language.
Phrase your question as if you’re talking to a colleague.
Better: Why do people regret switching phone carriers?
Avoid: Assess consumer dissatisfaction with mobile service providers.
Use everyday language
Avoid jargon like “consumers” or “pain points.” Use simple words such as “people,” “stuff,” “brands” and “problems.”
Better: What do people hate about flying with [airline]?
Avoid: What are the top customer pain points in the airline industry?
Focus on emotions, frustrations and decisions
The juiciest insights come from moments of love, regret, confusion, excitement or surprise—times when people express strong feelings.
Examples: What surprised people most about using [product]? or Why do people feel let down by [brand] after buying?
Be specific where it matters
Mention brands, products or situations if you need targeted insights.
Examples: What are parents saying about Roblox safety right now? or How do fans feel about Kendrick’s latest album?
Avoid asking for facts—ask for feelings
The CIE surfaces what people say, think and feel; it isn’t designed to pull hard data or verified facts.
Avoid factual queries like What’s SZA’s most listened‑to song on Spotify?; instead ask Which SZA songs do people connect with most and why?.
Think like a Reddit thread title
If your question sounds like something you’d see in a real online discussion, you’re probably doing it right.
Example Themes & Queries
❌ ❌ ❌ Bad examples | 🤔🤔🤔 Why are they bad? |
What do HR managers at McDonalds think about... | Do HR Managers at McDonalds talk about this on Social Media? Do they self identify in posts? |
What’s the demographic of dog owners in SF? | We don’t collect demographic data to answer the question and people don't self-identify reliably online. |
I am a... // you are a... | This is not ChatGPT. 🙂↔️ |
Should Coca Cola get into functional beverages? | This is a strategic question that social media opinions cannot answer. |
Would a consumer in Miami FL rather walk to a convenience store to get hotdogs or drive a bit further to an actual restaurant? | Are people posting and commenting about this online? |
How much wealth is being transferred from generation to generation? what is the impact of this transfer on real estate, luxury goods and automotive spending and saving? What industries are benefitting and which ones are harmed? How are financial advisors dealing with their clients new found wealth? What are their biggest concerns? | The first question is seeking a factual number and too many questions in one query. |
OneCliq Question Design - The Good & Bad
Common mistakes involve making queries too formal, generic or fact‑based. Compare these pairs:
Instead of: What are consumer concerns about skin care?
Ask: What do people complain about most in skin‑care routines?Instead of: Analyze sentiment around NBA Playoff ticket prices.
Ask: How do people feel about NBA Playoff ticket prices?Instead of: What’s the perception of electric vehicles?
Ask: What do people love or hate about owning an electric vehicle?Instead of: What’s the most expensive product at Sephora?
Ask: What Sephora products do people believe are too expensive and why?Instead of: What are top pain points with streaming platforms?
Ask: Why are people canceling their subscriptions to streaming platforms?Instead of: Evaluate Gen Z’s attitude toward dating apps.
Ask: What are Gen Z saying about using dating apps like Hinge or Tinder?Instead of: What do consumers think about Uber Eats’ long delivery times?
Ask: Why are people frustrated with Uber Eats delivery times?Instead of: What’s the public opinion on ChatGPT?
Ask: How are people actually using ChatGPT in real life?
Quick Tips to Stay on Track
Use “people,” not “consumers.”
Use verbs like feel, hate, love, pick and regret to evoke emotion.
Include brand or product names when possible.
Avoid marketing‑speak or survey‑like language.
Aim for a tone that feels like a Reddit post title or YouTube comment question.
These guidelines, rules and examples will help your users write clear, human‑sounding queries in One Cliq’s CIE and unlock deeper, more actionable insights.